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DRIVE THE FUTURE is a next-generation automotive expo designed for manufacturers who are shaping the future of mobility today.

This is not a traditional motor show.

Manufacturers can not only display their vehicles and offer virtual and real test drives, they'll be able to take visitors on an immersive virtual reality tour of their manufacturing plants, research labs and testing facilities, offering a first-hand look at the cutting-edge processes driving their innovations inside a state-of-the-art SUPER REALITY DOME.

Inside the immersive SUPER REALITY DOME consumers will also be able to experience the thrill of driving all the latest models in a range of environments - urban streets, highways and off-road terrain.

We invite motor manufacturers across all vehicle categories to participate and showcase how technology, design and engineering are redefining the modern driving experience.

The DRIVE THE FUTURE EXPO is limited to 12 exhibitors.
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WHY PARTICIPATE?

Consumers face more choice than ever when it comes to vehicles. From the latest EVs and hybrids to petrol, diesel and alternative-fuel innovations they are drawn to technology, connectivity, safety, sustainability and intelligent features. But what truly defines the car of the future? At DRIVE THE FUTURE, we’re bringing together the full spectrum of modern mobility solutions to help them explore, understand and experience the technologies that are reshaping how they drive.

By participating we can create lasting impressions and convert interest into sales by allowing potential buyers to connect with your brand in an unforgettable, immersive setting.

​Click HERE to view a video on the SUPER REALITY DOME.

DRIVE THE FUTURE EXPO - DATES & INFO:

The dates for the first DRIVE THE FUTURE EXPO will be finalised soon. Vehicles manufacturers will be able to display their vehicles, offer test drives and showcase their brand inside the SUPER REALITY DOME.
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  • Private Events - Manufacturers can host private events where they could invite customers, dealers and partners. The slots are available each day from 8:00 - 9:00 and 18:00 - 21:00.
WHAT DO YOU GET AS AN EXCLUSIVE EXHIBITOR?

  • Participation in the DRIVE THE FUTURE EXPO.
  • Production of a 1-minute 360 Virtual Reality Video to be screened inside the SUPER REALITY DOME.
  • Five screenings per hour inside the SUPER REALITY DOME of your 1-minute VR Video.
  • Production of a 1-minute standard format video which is reframed from the 360VR video.
  • 30 screenings per hour of your 1-minute standard format video on one of the six digital signage screens placed outside the SUPER REALITY DOME.
  • Digital Business Card - visitors scan a QR Code to get more information about a vehicle, follow on social media, dealer contact details, videos and more.
  • OPTIONAL EXPERIENCE- Augmented Reality Experience - visitors can scan a QR Code which opens up an augmented reality experience where a visitor can virtually walk around a vehicle, change colours and get more information. View a video of how it works HERE.
  • Both QR Codes will be displayed on digital signage screens and static displays at the DRIVE THE FUTURE EXPO.

DIGITAL BUSINESS CARD

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AUGMENTED REALITY EXPERIENCE

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To ​view a video of how the AUGMENTED REALITY EXPERIENCE works click HERE.

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Inside the SUPER REALITY DOME, manufacturers will be able to offer a virtual test drive. ​Filmed in 360 virtual reality with a salesperson and formatted for screening inside the SUPER REALITY DOME, people will be able to have a good ‘look around’ the vehicle as the salesperson hosts the test drive. It will feel as if they are sitting in the seat next to the salesperson.

Various 360 shots can be included covering the exterior, interior, onboard driving and drive past shots as well as titles and information and people can then confidently book an actual test drive.

Once they’ve done the actual test drive and are back at home, they can scan a QR code and view the virtual 360VR test drive again to remind themselves of the features and interior styling of the vehicle.

A 1-minute version can be produced for DRIVE THE FUTURE and an extended version could be produced to be used for extended marketing and promotional purposes.

​To view some examples of what the virtual test drive could look like, click on the links below.

For the Mercedes EQA, click HERE.
For the Isuzu MU-X, click HERE.

CREATE ONCE - USE MANY TIMES!
We provide a full production service for the filming and post production of immersive content required for projection inside the SUPER REALITY DOME.
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All content produced is in standard 360 virtual reality format and is device agnostic and can be viewed immersively (VR headsets), semi-immersively (phones, tablets & Smart TVs), or interactively (desktop/mobile apps & browsers).

​It can be viewed across many different devices and can be easily embedded into websites and shared via newsletters, blogs and social media. The 360VR content can be hosted on a cloud based server for anyone to access and download.​

For more information or to apply to exhibit, please contact:

Stanley Edwards
Platypus Digital
Mobile: +27 82 458 3356
Email: [email protected]
Marius Boaden
360 Realiti
Mobile: +27 64 110 6677
Email: [email protected]

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  • Home
  • TRAVEL360
  • WHISKEY360
  • DRIVE360
    • DRIVE THE FUTURE
  • FIELDS OF DREAMS
  • KRUGER360
  • PROPERTY360
  • About
  • Contact