DRIVE THE FUTURE is a next-generation automotive expo designed for manufacturers who are shaping the future of mobility today.
This is not a traditional motor show.
Manufacturers can not only display their vehicles and offer virtual and real test drives, they'll be able to take visitors on an immersive virtual reality tour of their manufacturing plants, research labs and testing facilities, offering a first-hand look at the cutting-edge processes driving their innovations inside a state-of-the-art SUPER REALITY DOME.
Inside the immersive SUPER REALITY DOME consumers will also be able to experience the thrill of driving all the latest models in a range of environments - urban streets, highways and off-road terrain.
We invite motor manufacturers across all vehicle categories to participate and showcase how technology, design and engineering are redefining the modern driving experience.
The DRIVE THE FUTURE EXPO is limited to 12 exhibitors.
This is not a traditional motor show.
Manufacturers can not only display their vehicles and offer virtual and real test drives, they'll be able to take visitors on an immersive virtual reality tour of their manufacturing plants, research labs and testing facilities, offering a first-hand look at the cutting-edge processes driving their innovations inside a state-of-the-art SUPER REALITY DOME.
Inside the immersive SUPER REALITY DOME consumers will also be able to experience the thrill of driving all the latest models in a range of environments - urban streets, highways and off-road terrain.
We invite motor manufacturers across all vehicle categories to participate and showcase how technology, design and engineering are redefining the modern driving experience.
The DRIVE THE FUTURE EXPO is limited to 12 exhibitors.
WHY PARTICIPATE?
Consumers face more choice than ever when it comes to vehicles. From the latest EVs and hybrids to petrol, diesel and alternative-fuel innovations they are drawn to technology, connectivity, safety, sustainability and intelligent features. But what truly defines the car of the future? At DRIVE THE FUTURE, we’re bringing together the full spectrum of modern mobility solutions to help them explore, understand and experience the technologies that are reshaping how they drive.
By participating we can create lasting impressions and convert interest into sales by allowing potential buyers to connect with your brand in an unforgettable, immersive setting.
Click HERE to view a video on the SUPER REALITY DOME.
Consumers face more choice than ever when it comes to vehicles. From the latest EVs and hybrids to petrol, diesel and alternative-fuel innovations they are drawn to technology, connectivity, safety, sustainability and intelligent features. But what truly defines the car of the future? At DRIVE THE FUTURE, we’re bringing together the full spectrum of modern mobility solutions to help them explore, understand and experience the technologies that are reshaping how they drive.
By participating we can create lasting impressions and convert interest into sales by allowing potential buyers to connect with your brand in an unforgettable, immersive setting.
Click HERE to view a video on the SUPER REALITY DOME.
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The South African Guild of Mobility Journalists has announced the finalists for the 40th annual Car of the Year competition - sponsored by Old Mutual Insure.
The competitors have been selected from a diverse mix of vehicles, representing everything from affordable compact hatchbacks to family crossovers, lifestyle SUV's and high-performance models. The winners of the competition will be announced at a gala event in Johannesburg in the first week of May 2026 and manufacturers have the opportunity to showcase their vehicles at the DRIVE THE FUTURE EXPO before the winner is announced. |
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DRIVE THE FUTURE EXPO - DATES & INFO:
The first DRIVE THE FUTURE EXPO will be held at the Blue Route Mall in Cape Town over 6 days from 26 - 31 March. Vehicles manufacturers will be able to display their vehicles in the mall, offer test drives and showcase their brand inside the SUPER REALITY DOME.
The first DRIVE THE FUTURE EXPO will be held at the Blue Route Mall in Cape Town over 6 days from 26 - 31 March. Vehicles manufacturers will be able to display their vehicles in the mall, offer test drives and showcase their brand inside the SUPER REALITY DOME.
- Date: Thursday 26 March - Tuesday 31 March
- Operating Times - The DRIVE THE FUTURE EXPO will be open for visitors from 9:00 - 18:00 each day.
- Vehicle Displays - Various interior spaces around the Mall are available to manufacturers to display their vehicles. These spaces are available on a first-come-first-served basis.
- Test Drives - A online booking system will be set up for visitors to book a test drive.
- Private Events - Manufacturers can host private events where they could invite customers, dealers and partners. The slots are available each day from 8:00 - 9:00 and 18:00 - 21:00. There are only six morning and six evening slots available each day on a first-come-first served basis. The DRIVE THE FUTURE EXPO is set up near the foot court and catering could be arranged with restaurants at the food court or other restaurants in the mall. For catering options, click HERE.
- Mall Advertising - Blue Route Mall offers various advertising and branding opportunities which can be used during the DRIVE THE FUTURE EXPO. For more information click HERE.
WHAT DO YOU GET AS AN EXCLUSIVE EXHIBITOR?
- Participation in the DRIVE THE FUTURE EXPO from 26 - 31 March.
- Production of a 1-minute 360 Virtual Reality Video to be screened inside the SUPER REALITY DOME.
- Five screenings per hour inside the SUPER REALITY DOME of your 1-minute VR Video.
- Production of a 1-minute standard format video which is reframed from the 360VR video.
- 30 screenings per hour of your 1-minute standard format video on one of the six digital signage screens placed outside the SUPER REALITY DOME.
- Digital Business Card - visitors scan a QR Code to get more information about a vehicle, follow on social media, dealer contact details, videos and more.
- OPTIONAL EXPERIENCE- Augmented Reality Experience - visitors can scan a QR Code which opens up an augmented reality experience where a visitor can virtually walk around a vehicle, change colours and get more information. View a video of how it works HERE.
- Both QR Codes will be displayed on digital signage screens and static displays at the DRIVE THE FUTURE EXPO.
The SUPER REALITY DOME will be set up on the first floor near the Food Court
DIGITAL BUSINESS CARD
AUGMENTED REALITY EXPERIENCE
To view a video of how the AUGMENTED REALITY EXPERIENCE works click HERE. This video demo was filmed at Blue Route Mall where the DRIVE THE FUTURE EXPO will be held.
EXHIBITOR PACKAGES & COSTS
EXPO PACKAGES:
BRONZE PACKAGE - Includes a one-day shoot - R 75 000
SILVER PACKAGE - Includes a two-day shoot - R 85 000
GOLD PACKAGE - Includes a three-day shoot - R 95 000
OPTIONAL EXPERIENCE - AUGMENTED REALITY - The cost to create a similar experience to the Ford Mustang example is R 10 000 per vehicle.
EXPO STAND:
Manufacturers can secure an EXPO STAND directly outside the SUPER REALITY DOME to engage with visitors and provide more information about their vehicles. There is limited space available on a first-come-first-served basis. The standard cost for an EXPO stand for six days in R 7 500.
PRIVATE EVENTS:
PLEASE NOTE:
The production of the 1-minute 360VR video and the 1-minute minute standard format video includes a voice over, soundtrack, graphics and post-production but excludes any travel, accommodation and related costs.
All costs exclude VAT.
BRONZE PACKAGE - Includes a one-day shoot - R 75 000
SILVER PACKAGE - Includes a two-day shoot - R 85 000
GOLD PACKAGE - Includes a three-day shoot - R 95 000
OPTIONAL EXPERIENCE - AUGMENTED REALITY - The cost to create a similar experience to the Ford Mustang example is R 10 000 per vehicle.
EXPO STAND:
Manufacturers can secure an EXPO STAND directly outside the SUPER REALITY DOME to engage with visitors and provide more information about their vehicles. There is limited space available on a first-come-first-served basis. The standard cost for an EXPO stand for six days in R 7 500.
PRIVATE EVENTS:
- To host a private event from 8:00 - 9:00 is R 7 500 per event.
- To host a private event from 18:00 - 21:00 is R 20 000 per event.
PLEASE NOTE:
The production of the 1-minute 360VR video and the 1-minute minute standard format video includes a voice over, soundtrack, graphics and post-production but excludes any travel, accommodation and related costs.
All costs exclude VAT.
Inside the SUPER REALITY DOME, manufacturers will be able to offer a virtual test drive. Filmed in 360 virtual reality with a salesperson and formatted for screening inside the SUPER REALITY DOME, people will be able to have a good ‘look around’ the vehicle as the salesperson hosts the test drive. It will feel as if they are sitting in the seat next to the salesperson.
Various 360 shots can be included covering the exterior, interior, onboard driving and drive past shots as well as titles and information and people can then confidently book an actual test drive.
Once they’ve done the actual test drive and are back at home, they can scan a QR code and view the virtual 360VR test drive again to remind themselves of the features and interior styling of the vehicle.
A 1-minute version can be produced for DRIVE THE FUTURE and an extended version could be produced to be used for extended marketing and promotional purposes.
To view some examples of what the virtual test drive could look like, click on the links below.
For the Mercedes EQA, click HERE.
For the Isuzu MU-X, click HERE.
Various 360 shots can be included covering the exterior, interior, onboard driving and drive past shots as well as titles and information and people can then confidently book an actual test drive.
Once they’ve done the actual test drive and are back at home, they can scan a QR code and view the virtual 360VR test drive again to remind themselves of the features and interior styling of the vehicle.
A 1-minute version can be produced for DRIVE THE FUTURE and an extended version could be produced to be used for extended marketing and promotional purposes.
To view some examples of what the virtual test drive could look like, click on the links below.
For the Mercedes EQA, click HERE.
For the Isuzu MU-X, click HERE.
ABOUT BLUE ROUTE MALL:
One of Cape Town’s oldest and most beloved shopping centres, Blue Route Mall is still as popular today as it was when its doors first opened in the early 1970’s.
Thanks to its dedication to offering customers a world-class retail experience and top quality service levels, Blue Route Mall has succeeded in evolving into a centre that is not only a shopping destination of choice for the Southern Suburbs, but for Cape Town as a whole.
Blue Route Mall boasts an impressive 56 891m², over 120 of South Africa’s best-loved shops and restaurants and welcomes over 6,5 million shoppers each year. Foot traffic over the busy Easter Holiday period when the DRIVE THE FUTURE EXPO will be hosted will be over 20 000 people per day.
One of Cape Town’s oldest and most beloved shopping centres, Blue Route Mall is still as popular today as it was when its doors first opened in the early 1970’s.
Thanks to its dedication to offering customers a world-class retail experience and top quality service levels, Blue Route Mall has succeeded in evolving into a centre that is not only a shopping destination of choice for the Southern Suburbs, but for Cape Town as a whole.
Blue Route Mall boasts an impressive 56 891m², over 120 of South Africa’s best-loved shops and restaurants and welcomes over 6,5 million shoppers each year. Foot traffic over the busy Easter Holiday period when the DRIVE THE FUTURE EXPO will be hosted will be over 20 000 people per day.
CREATE ONCE - USE MANY TIMES!
We provide a full production service for the filming and post production of immersive content required for projection inside the SUPER REALITY DOME.
All content produced is in standard 360 virtual reality format and is device agnostic and can be viewed immersively (VR headsets), semi-immersively (phones, tablets & Smart TVs), or interactively (desktop/mobile apps & browsers).
It can be viewed across many different devices and can be easily embedded into websites and shared via newsletters, blogs and social media. The 360VR content can be hosted on a cloud based server for anyone to access and download.
For more information or to apply to exhibit, please contact:
Stanley Edwards
Platypus Digital
Mobile: +27 82 458 3356
Email: [email protected]
It can be viewed across many different devices and can be easily embedded into websites and shared via newsletters, blogs and social media. The 360VR content can be hosted on a cloud based server for anyone to access and download.
For more information or to apply to exhibit, please contact:
Stanley Edwards
Platypus Digital
Mobile: +27 82 458 3356
Email: [email protected]
