Immersive Marketing using 360 Virtual Reality content has emerged as a powerful tool for brand marketing and advertising, offering both immersive and interactive experiences that engage audiences in unprecedented ways.
By transporting consumers into virtual environments, virtual reality content can create memorable and impactful brand interactions.
Virtual reality content can also be viewed on multiple platforms for mobile phones to an immersive SUPER REALITY DOME.
There are many ways that immersive content can be used effectively by vehicle manufacturers more marketing and promotional purposes.
By transporting consumers into virtual environments, virtual reality content can create memorable and impactful brand interactions.
Virtual reality content can also be viewed on multiple platforms for mobile phones to an immersive SUPER REALITY DOME.
There are many ways that immersive content can be used effectively by vehicle manufacturers more marketing and promotional purposes.
ROADS OVER RUNWAYS - According to Hilton's 2026 Trends Report, we'll be getting our kicks on road trips in 2026. It notes that the hashtag #RoadTrip has racked up more than 5.9 million tags globally as travellers rediscover the appeal of the open road.
ROADTRIP360 invites car manufacturers and car rental companies to partner in a nationwide tourism storytelling initiative, where vehicles are not simply transport but central characters in the journey and enable the creation of high-quality immersive 360° virtual reality road-trip experiences.
These immersive films allow viewers to feel as though they are inside the vehicle - driving the passes, navigating gravel roads, cruising highways and exploring remote destinations. The result is authentic, experiential storytelling that:
For more information click HERE.
These immersive films allow viewers to feel as though they are inside the vehicle - driving the passes, navigating gravel roads, cruising highways and exploring remote destinations. The result is authentic, experiential storytelling that:
- Showcases vehicle performance across real South African driving conditions
- Demonstrates comfort, capability, safety and versatility without traditional advertising
- Builds emotional connection through discovery, adventure and freedom of movement
For more information click HERE.
Most car dealers have an option to book a test drive via their website or social media. To save everyone time, why not offer a virtual test drive with a salesperson? Filmed in 360 video, the customer will still get the personal touch and will be able to have a good ‘look around’ the vehicle as the salesperson does the test drive. It will feel as if they are sitting in the seat next to the salesperson.
Various 360 shots can be including covering the exterior, interior, onboard driving and drive past shots. The customers can then confidently book an actual test drive.
Once they’ve done the actual test drive and back at home, they can view the virtual 360 test drive again to remind themselves of the features and interior styling of the vehicle.
To view some examples of what the virtual test drive could look like, click on the links below.
For the Mercedes EQA, click HERE.
For the Isuzu MU-X, click HERE.
Various 360 shots can be including covering the exterior, interior, onboard driving and drive past shots. The customers can then confidently book an actual test drive.
Once they’ve done the actual test drive and back at home, they can view the virtual 360 test drive again to remind themselves of the features and interior styling of the vehicle.
To view some examples of what the virtual test drive could look like, click on the links below.
For the Mercedes EQA, click HERE.
For the Isuzu MU-X, click HERE.
DRIVE THE FUTURE is a next-generation automotive expo designed for manufacturers who are shaping the future of mobility today.
This is not a traditional motor show.
Manufacturers can not only display their vehicles and offer virtual and real test drives, they'll be able to take visitors on an immersive virtual reality tour of their manufacturing plants, research labs and testing facilities, offering a first-hand look at the cutting-edge processes driving their innovations inside a state-of-the-art SUPER REALITY DOME.
Inside the immersive SUPER REALITY DOME consumers will also be able to experience the thrill of driving all the latest models in a range of environments - urban streets, highways and off-road terrain.
We invite motor manufacturers across all vehicle categories to participate and showcase how technology, design and engineering are redefining the modern driving experience.
The first DRIVE THE FUTURE EXPO will be hosted at Blue Route Mall in Cape Town from 26 - 31 March 2026. For more information, click HERE.
This is not a traditional motor show.
Manufacturers can not only display their vehicles and offer virtual and real test drives, they'll be able to take visitors on an immersive virtual reality tour of their manufacturing plants, research labs and testing facilities, offering a first-hand look at the cutting-edge processes driving their innovations inside a state-of-the-art SUPER REALITY DOME.
Inside the immersive SUPER REALITY DOME consumers will also be able to experience the thrill of driving all the latest models in a range of environments - urban streets, highways and off-road terrain.
We invite motor manufacturers across all vehicle categories to participate and showcase how technology, design and engineering are redefining the modern driving experience.
The first DRIVE THE FUTURE EXPO will be hosted at Blue Route Mall in Cape Town from 26 - 31 March 2026. For more information, click HERE.
We’d work with top real estate agents to create unique and one-of-a-kind guided virtual tours of neighbourhoods around South Africa.
Filmed in 360 Virtual Reality video while driving through a neighbourhood, they’ll take buyers on a tour of the neighbourhood and give them all the information they need including great spots to shop and eat and where to relax. They’ll provide information about schools, sports clubs, parks and nearby amenities. These agents have the inside scoop and would present an in-depth look at the convenience and lifestyle the neighbourhood offers.
For these shoots, we’ll be travelling around the neighbourhoods with 360VR cameras mounted inside and outside of a vehicle capturing 360 views and fully immersing viewers in the tour. We’d start the shoot with the estate agent standing outside their vehicle for an introduction and edit this together with the 360 exterior and interior shots.
Filmed in 360 Virtual Reality video while driving through a neighbourhood, they’ll take buyers on a tour of the neighbourhood and give them all the information they need including great spots to shop and eat and where to relax. They’ll provide information about schools, sports clubs, parks and nearby amenities. These agents have the inside scoop and would present an in-depth look at the convenience and lifestyle the neighbourhood offers.
For these shoots, we’ll be travelling around the neighbourhoods with 360VR cameras mounted inside and outside of a vehicle capturing 360 views and fully immersing viewers in the tour. We’d start the shoot with the estate agent standing outside their vehicle for an introduction and edit this together with the 360 exterior and interior shots.
CREATE ONCE - USE MANY TIMES
Immersive virtual reality content is one of the most powerful tools for marketing and should be a part of every vehicle manufactures marketing toolkit. The 360 virtual reality content created is device agnostic and can be viewed as a shared experience inside a SUPER REALITY DOME, immersively (VR headsets), semi-immersively (phones, tablets & Smart TVs), or interactively (desktop/mobile apps & browsers).
It can be viewed across many different platforms and devices and can be easily embedded into websites and shared via newsletters, blogs and social media. The 360VR content can be hosted on a cloud based server for anyone to access and download.
FOR MORE INFORMATION ABOUT CREATING IMMERSIVE CONTENT FOR YOUR BRAND CONTACT:
Stanley Edwards
Director - Platypus Digital
Mobile: +27 82 458 3356
[email protected]
It can be viewed across many different platforms and devices and can be easily embedded into websites and shared via newsletters, blogs and social media. The 360VR content can be hosted on a cloud based server for anyone to access and download.
FOR MORE INFORMATION ABOUT CREATING IMMERSIVE CONTENT FOR YOUR BRAND CONTACT:
Stanley Edwards
Director - Platypus Digital
Mobile: +27 82 458 3356
[email protected]
