IMMERSIVE PROPERTY MARKETING
Virtual Reality (VR) offers a powerful and immersive way to promote and market properties by allowing potential buyers to view properties before they do a physical viewing of the properties they are interested in. Through 360° virtual reality content, buyers can explore the property and walk through the rooms as if they are physically at the property.
The technology to shoot and post-produce 360VR content has become much easier and has also become more cost effective.
Virtual reality content is device agnostic and can be viewed immersively (VR headsets), semi-immersively (phones, tablets & Smart TVs), or interactively (desktop/mobile apps & browsers). It can be viewed across many different devices and can be easily embedded into websites and shared via newsletters, blogs and social media. The 360VR content can be hosted on a cloud based server for anyone to access and download.
For a more immersive experience, virtual reality content can also be viewed inside a SUPER REALITY DOME as a shared experience with a group.
Platypus Digital provides a service to shoot and post-produce the content and can also provide training for property agents to shoot and post-produce the content themselves with their own 360VR equipment.
WHAT IS A 360 WALKTHRU?
A property agent does a walk through of a property holding a 360VR camera on a selfie stick in front of them.
When the video is viewed, the selfie stick becomes invisible and it feels as if the camera is floating in front of the agent doing the walk through.
While viewing you can ‘look around’ the full 360 video as if you were walking through the property.
The walk through can just have a music soundtrack or it can include a voice over by the property agent to make it more personal.
Click HERE to view an example of a 360 WalkThru of one of the exclusive Villas at Cheetah Plains in Sabi Sand.
The video is hosted on YouTube so it's easy to share and to view on multiple device and platforms. If viewing on your smartphone move your smarphone around to view or use your finger on your screen to scroll around. If viewing on a laptop or desktop, click and drag your mouse to video the full 360VR video.
A property agent does a walk through of a property holding a 360VR camera on a selfie stick in front of them.
When the video is viewed, the selfie stick becomes invisible and it feels as if the camera is floating in front of the agent doing the walk through.
While viewing you can ‘look around’ the full 360 video as if you were walking through the property.
The walk through can just have a music soundtrack or it can include a voice over by the property agent to make it more personal.
Click HERE to view an example of a 360 WalkThru of one of the exclusive Villas at Cheetah Plains in Sabi Sand.
The video is hosted on YouTube so it's easy to share and to view on multiple device and platforms. If viewing on your smartphone move your smarphone around to view or use your finger on your screen to scroll around. If viewing on a laptop or desktop, click and drag your mouse to video the full 360VR video.
REFRAMING 360VR VIDEO
One of the great features of shooting 360VR video is that you can reframe it and export it as a standard 'non-360VR' video. This was done with the same Cheetah Plains video which you can view HERE.
One of the great features of shooting 360VR video is that you can reframe it and export it as a standard 'non-360VR' video. This was done with the same Cheetah Plains video which you can view HERE.
WHAT IS A 360VR PORTAL?
By scanning a QR Code a person interested in purchasing or renting a property can unlock a 360VR photo on their smartphone and be virtually transported to the property as if they are standing in the property. They can move their smartphone to look around the property or use their finger on the screen and scroll around.
Multiple QR Codes can be created to showcase the best features of a property and the QR Codes can be included on all marketing material.
Try out the two QR Codes below by scanning them with your smartphone.
By scanning a QR Code a person interested in purchasing or renting a property can unlock a 360VR photo on their smartphone and be virtually transported to the property as if they are standing in the property. They can move their smartphone to look around the property or use their finger on the screen and scroll around.
Multiple QR Codes can be created to showcase the best features of a property and the QR Codes can be included on all marketing material.
Try out the two QR Codes below by scanning them with your smartphone.
We’d work with vehicle manufacturers to create unique and one-of-a-kind guided virtual tours of neighbourhoods around South Africa.
Filmed in 360 Virtual Reality video while driving through a neighbourhood, they’ll take buyers on a tour of the neighbourhood and give them all the information they need including great spots to shop and eat and where to relax. They’ll provide information about schools, sports clubs, parks and nearby amenities. These agents have the inside scoop and would present an in-depth look at the convenience and lifestyle the neighbourhood offers.
For these shoots, we’ll be travelling around the neighbourhoods with 360VR cameras mounted inside and outside of a vehicle capturing 360 views and fully immersing viewers in the tour. We’d start the shoot with the estate agent standing outside the featured vehicle for an introduction and edit this together with the 360 exterior and interior shots.
Filmed in 360 Virtual Reality video while driving through a neighbourhood, they’ll take buyers on a tour of the neighbourhood and give them all the information they need including great spots to shop and eat and where to relax. They’ll provide information about schools, sports clubs, parks and nearby amenities. These agents have the inside scoop and would present an in-depth look at the convenience and lifestyle the neighbourhood offers.
For these shoots, we’ll be travelling around the neighbourhoods with 360VR cameras mounted inside and outside of a vehicle capturing 360 views and fully immersing viewers in the tour. We’d start the shoot with the estate agent standing outside the featured vehicle for an introduction and edit this together with the 360 exterior and interior shots.
Discover a revolutionary way to explore a dream home, locally or abroad, from the comfort of a SUPER REALITY DOME. Fully immerse your customers in stunning, lifelike virtual reality property tours that brings every detail to life. Walk them through luxurious interiors, examine scenic surroundings and let them envision their future - all without stepping foot on a plane or in a car.
This cutting-edge immersive experience allows homeowners to preview potential properties in an engaging and interactive format. Whether they're searching for a cozy suburban property or an international property investment, the Super Reality Dome lets them experience multiple properties in a single session, saving time and helping them narrow down their options.
Once they've shortlisted their favourites, you can schedule physical visits to truly connect with the homes that captivated them the most.
Say goodbye to endless hours of traditional viewings and hello to an exciting, efficient and inspiring way to showcase properties - no matter where in the world they may be.
Start your property journey for your clients inside a Super Reality Dome and help make their dream home a reality!
To view a video on the SUPER REALITY DOME click HERE.
This cutting-edge immersive experience allows homeowners to preview potential properties in an engaging and interactive format. Whether they're searching for a cozy suburban property or an international property investment, the Super Reality Dome lets them experience multiple properties in a single session, saving time and helping them narrow down their options.
Once they've shortlisted their favourites, you can schedule physical visits to truly connect with the homes that captivated them the most.
Say goodbye to endless hours of traditional viewings and hello to an exciting, efficient and inspiring way to showcase properties - no matter where in the world they may be.
Start your property journey for your clients inside a Super Reality Dome and help make their dream home a reality!
To view a video on the SUPER REALITY DOME click HERE.
